Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use:
1. Learning event – At this type of event you focus on teaching attendees “how-to” do something. Options are limitless and could include things like a winery having a food and wine pairing, a makeup artist could reveal the latest techniques in contouring and highlighting, an esthetician could address the benefits of proper skincare and the effects of aging, a plumber could advise about the benefits of pipe maintenance and how much money people can save with proper upkeep.
2. Interactive/Hands-On event – Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands
of an attendee. It allows attendees to roll up their sleeves to learn and do at the same time. Some interesting examples of a hands-on event could include a plant nursery showing how to pot succulents in mini terrariums, a printer demonstrating how to create letterpress cards or invitations, or a software company allowing customers to create an app using their technology.
If you’ve ever stepped foot in an Apple store, you know the power of putting your product or service into people’s hands. When they see it, touch it, experience the results of using it and how it can help them, it’s priceless.
3. Charitable event – Events that have a cause tied to them are brilliant at attracting customers because there’s a “feel good, do good” element. Shopping or spending for a cause is something people take pride in and it’s what helps make these type of events successful. You can do a charitable event any time of year, just make sure you connect your theme and cause to something that is relevant to your audience and something they care about. Examples could include a retail clothing store hosting a donate your old denim or coat drive, a toy store could have a buy a toy, donate a toy event.
4. Special Guest event – Inviting a special guest to host or MC your event can be an awesome draw to get people to attend. Many local sports athletes will lend their name and presence to causes they support. A restaurant or cafe could get a celebrity chef to cook a special meal and sign cookbooks, a wedding consultant could get a well-known makeup artist to provide “big day” makeovers, a winery could have a famous cheese monger present rare cheese and wine pairings. People love to have special out of the ordinary experiences and these events deliver on that.
5. VIP event – People love to be part of exclusive, special things and a VIP event can help attract them like crazy. You can create a members-only event or a VIP event for your most loyal customers and offer them special shopping hours, a nice discount and elevated customer service. These types of events have been wildly popular for years and spawned the now well-known concept of Friends & Family day events, etc. The key to doing VIP events well is to keep it small and manageable so you can offer only the best experience since these are your best customers. You can base “best” on a number of things including amount spent, number of purchases, number of referrals and conversions.